North Oaks honored at Pelican Awards
The North Oaks Business Development team garnered seven awards at the Annual ThreeSixtyEight Pelican Awards hosted by the Louisiana Hospital Association (LHA) for its Hospital Public Relations and Marketing Constituency Group Nov. 8 at the Renaissance Hotel in Baton Rouge. Seated, from left, are: Graphic Designer Danielle Wilkinson, Creative Manager Pam Cantrelle, Communications Manager Nanette White and Public Relations Coordinator Melanie Lanaux Zaffuto. Standing, from left, are: Digital Media/Production Specialist DJ Miller, Graphic Designer Sana Naeem, Marketing Director Shantel Johnson, Market Strategist/Business Development Representative Kay Kearney, Communications Specialist Laura Hanzo and Market Strategist/Business Development Representative Tiffany Harvey-Gautier. Not pictured are: Print Shop Supervisor Luke Canzoneri, Marketing Manager Ashley Miller, Graphic Designer Noelle Moschitta, Press Operator Nina Rakocy, Chief Strategy/Outreach Officer Tracy Randazzo, Press Operator David Schaerer and Administrative Assistant Ronda Tierney.
HAMMOND---The North Oaks Business Development team garnered seven awards at the Pelican Awards hosted by the Louisiana Hospital Association (LHA) for its Hospital Public Relations and Marketing Constituency Group Nov. 8 at the Renaissance Hotel in Baton Rouge.
North Oaks received two Pelican Awards in the “Publications” category for its CommUnity and Heartbeat newsletters.
CommUnity is an external newsletter published three times annually, which reaches an average of more than 60,000 households per issue. North Oaks has produced it for 19 years to deliver timely medical information, health tips and preventive topics. It is also instrumental in publicizing community health screenings, educational classes and support group meetings.
Heartbeat is an internal staff newsletter published quarterly for 34 years. It serves as a vehicle for employee, physician and volunteer recognition and important health system updates.
A Pelican Award also was earned in the “Graphic Design” category for the health system’s “Fiscal Year Ending 2018 Annual Report.”
Each year, North Oaks publishes an annual report for distribution to its board of commissioners, health system leadership and other critical stakeholders, such as government officials. The objective of the piece is to inform these stakeholders of important milestones, highlights and financial information from the previous fiscal year, as well as to provide insight of future plans.
With a sports playbook theme, this year’s design illustrated how the North Oaks team’s success is built on a game plan of compassion and a commitment to being the region’s most trusted health care partner.
In the “Advertising” category, North Oaks earned Certificates of Merit for its “Breathe” radio spot promoting Balloon Sinuplasty™, which provides permanent relief for those suffering from chronic sinusitis, and its “Surgical Services Birthday” direct mail piece, which recommended guidelines for colon cancer screening.
Play It Safe, the health system’s free, interactive community event for families, also received a Certificate of Merit. The goal of the annual event is to increase awareness of common preventable injuries through hands-on, educational safety activities.
Rounding out initiatives honored with Certificates of Merit was North Oaks Medical Center’s “Gallery Wall” in the “Project on a Shoestring” category. Built in-house using few resources and featuring on-trend “emoji” educational takeaway cards, the gallery wall’s goal was to build awareness as to how the health system’s endocrinology, diabetes management and eye care services support the same patients in complementary ways.
LHA’s Hospital Public Relations and Marketing Constituency Group hosts the Pelican Awards annually. ThirtySixtyEight sponsored the awards ceremony this year. The goal is to recognize and encourage improvement in quality, effectiveness and impact of hospital communications, public relations and marketing. This year, 26 health care organizations were recognized with 96 awards given in 37 categories.